On Thursday evening, while unconfirmed reports spread regarding the Brown University gunman, CNN’s Kaitlan Collins used social media, noting the confusion and pointing viewers to her network’s 9pm newscast.
Although it is by no means a impeccable news source, her message resonated for a lot of people. It remains one of the organizations where one can locate reality-based and generally reliable reporting – particularly during crises like the one developing near a New Hampshire storage facility.
A Vulnerable State During a Business Tug-of-War
But CNN, now four and a half decades old, finds itself in a vulnerable position as two giant media corporations battle over ownership of its parent company, Warner Bros Discovery.
No matter the result, the future of CNN has become part of a high-stakes game of business acquisition, rather than as a question of what benefits the news-consuming public.
“Here is one more case of the fundamental flaws with roots in decades of governmental choices,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Pennsylvania University.
The speculation about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – fails to grasp a more important point.
“The narrative is crafted as a financial tale with key players as the central actors, but there is scant discussion of the common good,” Pickard said.
The Complicating Element: Political Influence
The network's predicament is complicated by Donald Trump’s opinions about a network he has frequently denounced as perhaps his primary “fake news” adversary.
Remember the chants of “CNN sucks!” at his rallies, his administration’s punitive revocation of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in White House briefings.
Trump now asserts that CNN needs new ownership. You can read that as ownership that will insulate him from journalistic oversight. That is one reason why he seems to favor Paramount Skydance, which has made a hostile bid.
There is a basis to prefer that bidder more. For one thing, it is controlled by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
The company, owner of CBS News, also recently installed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.
An Outcome of Further Uncertainty
Notably, if Netflix wins, CNN and other cable outlets would first be spun off into a standalone company. That would be a relief to many at the network, but it’s not exactly a guarantee of stability. That setup could position CNN for another sale. It never ends.
In the view of Timothy Wu, a lot of this is illegal, anyway. The influential voice of big tech’s dominance stated that competition laws should prohibit both deals.
“Each proposed deal would be harmful to the country, and both should be contested by regulators,” Wu stated.
The Bigger Challenge and a Path Forward
No matter the outcome regarding CNN, the underlying crisis remains.
“What we have now is a highly structure that undermines democracy, but we shouldn’t give in to a sense of powerlessness,” Pickard said. Policy decisions – originating in the 1930s and 1940s – helped to foster this hyper-commercialized monster, and different policy decisions can tackle it.
Is this likely in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Change is a distant prospect now, but that is not to say it will be impossible forever.
Policies that bolster independent news organizations, aid local journalism, finance public media, and prohibit the concentration of media power in too few hands are within reach – they are vital for a functioning democracy.
Regarding media ownership, larger is not superior. And news organizations including CNN cannot be pieces in the most recent corporate chess match.